Monthly Archives: July 2008

News Flash: Photoshop is Overpriced (which could be hurting Adobe’s profits)

In a recent poll here on Epic Edits, I asked How Much Would You Pay for Photoshop? It’s no surprise that the results indicate that Photoshop is priced way above a majority of the market willing to pay. This poll spawned from a previous Photoshop poll that told us 60% of Photoshop Users are Pirates! Many of the responses to that study mentioned the outrageous price Adobe charges for Photoshop and Photoshop upgrades.

The poll at hand used the basic Photoshop upgrade price as the basis for the question (which is $300 at first, then dropping to $200). Nearly 340 people responded to the poll, and the numbers came out with an interesting consistency. Click here for a capture of the raw poll numbers at the time this article was written. What you see below in the blue bar chart are numbers that have had some math applied to them in order to arrive at the green area graph (I’ll explain below).

DISCLAIMER: This is an editorial review of a very open poll conducted on this website. I’m not claiming that any of this is 100% true or trustworthy — it’s just an interesting concept and I’m only going by the numbers I’ve collected.

Photoshop Price Poll Results


So the chart basically says that if Adobe decreases the price of Photoshop to 1/3 the current cost, they could increase their revenue by over 3 times! This is due to the fact that over 10 times the number of Photoshop users are willing to pay that lower price. More sales at a lower price can equal higher revenues. Let me explain the chart a little further.

The numbers along the bottom (x-axis) reflect the cost of a Photoshop upgrade, and they’re the same numbers we used in the poll. The numbers on the right side of the chart (y-axis for the blue chart) represent the percentage of Photoshop users willing to pay at those given price points. The numbers on the left side of the chart (y-axis for the green chart) represent the possible revenue from 1000 Photoshop users (which is a random number for generating real numbers on the chart).

The blue chart shows the percentage of Photoshop users that are willing to pay at each price point. Notice that this chart looks different than the raw numbers in the poll. This is due to the assumption that users willing to pay $300 will also be willing to pay $250, $200, $150, $100, $50, and $0. But users willing to pay $200 will not be willing to pay $300. So you can see that free Photoshop has a 100% value (who wouldn’t take it for free, right?). This blue chart is derived directly from the poll numbers.

The green chart shows how much revenue Adobe could make per 1000 Photoshop users. This chart is based on the blue chart values, the price points, and the semi-random value of 1000 users. So if 75% of our 1000 users are willing to pay $100 for the Photoshop upgrade, this means that 750 people are going to drop $100 on the software resulting in 750 x $100 = $75,000.


I’m not claiming that I’m smarter or more business savvy than the folks at Adobe — I’m quite sure they know what they’re doing. But we all know that Photoshop is one of the most heavily pirated pieces of software on the market, and most of us think that it’s overpriced. I’m sure Adobe is aware of these things as well.

So why be stubborn with the price? If you could potentially increase your revenue by 3 fold just by lowering the price, why wouldn’t you?

Would dropping the price of the software somehow “cheapen” it because of perceived value? I sure don’t think so. Photoshop is a verb for crying out loud! “i.e. That photo is totally Photoshopped.” When your product name turns into a verb, it’s a good sign that you own the market. A cheaper price tag wouldn’t correlate to a cheaper quality.


I find it really interesting that our poll indicates that the most revenue can be produced by a $100 price point for the software upgrade. Why so interesting? Because that’s exactly the price of the Lightroom upgrade. Is Adobe well aware of this market trend and they’re using it to set the price of Lightroom? Sure, it offers fewer features than Photoshop, but I’m guessing that people would still pay for it if the price were $150 or $200. If this were the case, they’d probably just be pushing more people to pirate the software rather than buy it (as is the case with Photoshop).

I’m actually aware of several photographers who pirated Photoshop in the past, but purchased Lightroom. And while I know that Lightroom will be pirated, I’m guess that it won’t be as much as Photoshop now that the upgrade price has hit the market.


While Lightroom is certainly a cheaper alternative to Photoshop, they’re different pieces of software. They each have their own use. It’s hard to say if the numbers presented in this study would actually reflect purchasing habits of Photoshop users, given a lower price. But I think the trend would hold true — lower price would result in higher revenue for Adobe.

I’d love to see Photoshop offered at $100, but I don’t think that’s going to happen any time soon. What do you guys think: will we ever see lower prices on Photoshop?

Five More Fantastic Flickr Photographers

Some time ago, I wrote an article titled “Five Fantastic Flickr Photographers“. The five photographers featured were contacts of mine whose work I really appreciated. Since that time, I’ve encountered many more great photographers on Flickr, particularly those involved with the Epic Edits Flickr Group.

Week after week, as I go through our group pool, I encounter amazing photos from a select few photographers. Without even looking at the photo details, I know who it’s from and I know that I love it. But then again, these are folks that I’ve been following long before the formation of our Flickr group. So pay these artists a visit, add them as a contact, and let them know that their work is appreciated.

Mathias Pastwa


- Germany

100 possible ways don't go to work - that's one the-tube

I’ve been following Mathias for quite some time — I was following him on Zooomr before he even jumped over to Flickr. His work is absolutely captivating, often appearing as though it’s from a different world. He is well known for his eye-catching use of color and form via industrial landscapes. But he’s also well versed in street photography, urban & rural landscapes, abstracts, and many more genres. Mathias also has a way with film that sets him apart from the crowd. In addition to recently joining the Fine Art Photoblog, Mathias has a portfolio website filled with some of his best works.

Gregor Winter


- Germany

untitled subway moment

Gregor gives the impression that he’s a weathered street photographer from the mid-century past. His photos have a very unique and identifiable style, and they are a true testament to his abilities as an artists. Though Gregor doesn’t post a large quantity of photos, when he does post a photo it’s an instant favorite of mine — well thought out, well executed, and well presented. Having dabbled with street photography myself, I know just how difficult it can be to produce impressive photos such as Gregor’s.

Javier Yanes


- Spain

family; Sailing Dreams Hi...Summer

Javi has one of the most unique and memorable styles. You can typically spot his work by his signature green-cast images — which suit his composition style well. Javier’s eye for composition is his strongest point; creating photos that are simple and interesting to look at. What really amazes me is that you can dig as deep as you’d like into his archives, and you won’t find anything of lesser quality or intrigue. If you do so, you’ll also notice that he’s done a fair amount of travel to some very interesting places. Oh… and he tends to show up underwater quite often — which is another really cool aspect of his work.

Victor Bezrukov


- Isreal

wooot on the swing

Victor’s photos come across as being very bold and intentional. With his images typically revolving around human subjects, he manages to capture personal and interesting features of his subjects. Victor’s portrait work is quite stunning, mainly because of the intimacy found in each photo. He also has a unique talent for capturing “portraits” of features other than the face — feet and hands in particular. And the color choice for most of his work — outstanding black and white, of course.

Tom Webb


- Australia

The viewing of creation. A ghostly self portrait with the unexpected bonus of a light trail.

Tom is fast becoming something of a “Flickr Legend” due to his amazing social interactions and for his work with film photography. Many of you probably only know him as “the_wolf_brigade” — and those who do know him understand what I’m talking about. His work with film has been a personal inspiration to me. Not only is Tom very good and very capable with film, he’s also very open to sharing that experience with anyone who asks. Lately, he’s been experimenting with long exposures and even a few double exposures. If Tom keeps going at film the way he has, he’ll be a force to reckon with in the very near future. You can also keep up with Tom on his photography blog: The Mediation of Life

Honorable Mentions

In addition to the five I’ve chosen to highlight, I wanted to pick out another five photographers from the Epic Edits Flickr Group who often catch my eye. It was actually a very difficult decision to choose the top five from all ten of these photographers.

Be sure to check out all these great photographers, add them as a friend, star their photos, leave comments on their work, let them know they are appreciated. Following the work of others is a great way to improve your own photography and it’s quite inspirational.

Lightroom 2 is Out… yay…

In case you were sleeping under a rock in the middle of the desert today, I just wanted to let you know that Adobe Lightroom 2 is officially released. I personally don’t use Lightroom because I can’t justify the extra cost for the minor advantages that it has over Bridge/ACR/Photoshop. I’m not downplaying the fact that it’s probably a great piece of software, I’m just saying it’s not for me. I guess I’ll just have to slum it with Photoshop CS4 and ACR 5 for now (and that’s about all I can say on that topic).

But, by all means, if you’re a Lightroom user or if you’re interested in Lightroom — check out some of these links I ran across today. A few news pieces, some feature overviews, and even a video.

Adobe Photoshop Lightroom 2 Product Page
Adobe Photoshop Lightroom 2 Press Release
The 10 Best Things About the New Adobe Lightroom 2.0
Lightroom 2.0 Video Overview
Lightroom 2 is here!

Mini-Project: Social Media Link-Up

sometimes, a hug is all what we need
Creative Commons License photo credit: kalandrakas

Those of you who follow ProBlogger know that Darren recently ran a small project called “The ProBlogger Social Media Love-In“. Essentially, he asked his readers to share their social media profiles so everybody could have the chance to connect. Well, I’d like to do something similar here on Epic Edits so we can all connect as photographers.

  • Are you part of a photo-sharing website such as Flickr or Zooomr?
  • Do you participate on other social media groups such as StumbleUpon, Digg, and Twitter?
  • Want to connect with other photographers?

If so, here’s you chance. All you have to do is read the rules below, and drop your links in a comment on this post. I’ll let this run for one week, then I’ll gather up all the links and post them in one (or more) articles. Before you leave your comment, be sure you read these rules:


  • Just copy the url of your profile to the comment, no need to use html links.
  • Limit your profiles to those that are photography-related. I don’t want to land on your Twitter page where you talk about nothing other than web marketing or real estate.
  • Don’t include your blog or photoblog — that’s not what this is about. Social media and photo-sharing sites only.
  • Don’t be shy. We’re all photographers, and we’re all part of the same community.
  • Include the phrase “Social Photography” in your comment if you want to ensure that the spam catcher won’t throw out your comment.

You can include things like Flickr, Zooomr, PBase, Twitter, StumbleUpon, Digg,, Plurk, Facebook, MySpace, FriendFeed, LinkedIn, YouTube, photographyVoter, Technorati, MyBlogLog, etc. Get the idea? Here are mine:


Try to not go crazy and put a link to every network you’ve ever belonged to. Include the ones that you actively use and keep up on. Like I said, I’ll let this run for a week and I’ll probably turn the comments off after that. So let’s see it — where can we connect with you?

PhotoDump 07-27-2008

More great stuff this week from the Epic Edits Flickr Pool! I don’t know if I’ve said this before, but YOU GUYS ARE AWESOME!!! This group is for Flickr members who are also active readers of the blog — so it’s really cool that we have so many great photographers as a part of this community.

Celebrating Sunrise Over Santa Paula by PatriciaPixReturn to owner by essjaytConcrete Jungle by drei.dimensional by ★ Mathias Pastwa ★Chairs and Shadows by hitkaisermagnum by | GW |gratuitous sun flare at the county fair (hey that rhymed!) by vandyll.netDragon Vespa by austincabot by ★ Mathias Pastwa ★Lion Bait by J Quantz Jr.Nichelle-001 by MATTaddingtonNeverending by Tasha || As The Picture FadesHold On by **CRT**Emma -1 by AIA GUY..RwoodCalabash House, Jamaica by CharleneCollinsJamaicaControl your own destiny or someone else will. by sharaffDay 155: Imperfection #4: Me by vandyll.netKing of the Mountain by cyoungHome is where the Pin is... by austincabotThe Wind Catcher by auer1816~~~ by ojoyous1a wall by xysmas (Aaron)urban samurai-19 by max.milionSuitcase Calling by AuzigogRainy Days by Love For PunkAll Clad by Tim SolleyCoal by javiyNaturally Artificial by Chris Farrugiahappy runner by s-t-r-a-n-g-eDay 152: Imperfection #1 - follicly challenged by vandyll.netglow and shadows by RygoodNikola in the tunnel by davebcohenButterfly at Innis by AIA GUY..Rwoodcool and cooling off by rsplatpcDon't you *dare* take that photo! by the_wolf_brigadeBreak on through to the other side. by Aditya Rao.echoes by ★ Mathias Pastwa ★ten. by life.ographylooking in by kajatlsparkles by poopooramaCosworth corner by Phill Price | PhotographyParticularly Pretty Polar Panoramic (Planet-ized) Park Picture by Auzigog

Link Roundup 07-26-2008

Your weekly dose of photography reading from around the web:

A Year of Beach Culture Photography

[If you’d like to grab this video, you can get it at YouTube]

Every region has it’s own special culture and atmosphere, just waiting to be experienced. The Southern California beach towns are no exception! It’s been one year since I moved to San Diego, and I’ve been captivated by the beach towns that lie along the Pacific Coastline. As a photographer, I’ve made it a point to explore and document these towns, in hopes that I’ll eventually be able to share something greater than individual photos.

What I’m sharing today isn’t a finished product — it’s still in the making. The video above and the slideshow below are just a sample of what I hope to achieve some day. I’m lucky to be able to live in such a great place, and I don’t know how long I’ll have that ability. Prior to living here, I lived in New Jersey and I got to experience the East Coast culture and New York City culture. Unfortunately, I wasn’t in full swing with my photography and I missed a great opportunity to document an amazing region. I don’t plan on making that mistake again.

And to help me finish this project, I’d like to get your help. For the next year of my existence in Southern California, I’ll be photographing with this project in mind. Based on what you’ve seen here, give me some feedback. What’s working? What’s not? What’s missing? What’s overdone? What places or things can I photograph to better capture the culture? When you think of Southern California beach towns, what comes to mind? I’d love to get some feedback from all of you.

It’s Lonely Out Here

It's Lonely Out Here

Brian Auer | 06/29/2008 | Huntington Beach, CA | 135mm * f/2.8 * 1/?s * ISO50
[Purchase Prints] [See it at Flickr]

This photo is quickly becoming one of my personal favorites — but we have yet to see if it stands the test of time. It was shot recently at Huntington Beach around the same time and location that my “Darkness Creeps In” photo was taken. Like that photo, this one was also taken on film — Ilford PanF Plus, which is rated at ISO 50. This was the first roll of PanF I’ve used, but the results remind me of the Ilford HP5. Nice smooth tones and gradients, and lower contrast than films like the Delta, XP2, or Neopan. I think it goes well with an old camera and glass, giving the photo more of an “old school” look and feel.


Shoot, develop, scan, upload. That’s one of the things I like about film — you can often get great looking and interesting results without post processing. It’s actually a relief sometimes when you don’t feel obligated to process a set of photos.

How Much Would You Pay for Photoshop?

Stand and Deliver
Creative Commons License photo credit: teotwawki

Back in March, I ran a poll on software piracy. As a result of the votes, I found that nearly 60% of Photoshop Users are pirates. This article was picked up by various social media networks, and it still receives quite a few visitors and comments. A lot of these comments are based around the results not being surprising because Photoshop is so grossly overpriced. Every time I see another comment pop up on this article, it gets me thinking about what people consider to be a fair price. So let’s find out.

As the basis for this poll, we’ll be considering a license upgrade for the most basic version of Photoshop. This assumes that you keep up on your upgrades as they roll out every one or two years, you’re not getting a student discount, and you’re not buying the full blown suite or extended versions of Photoshop. Just the basics.

So what would you pay? The upgrade license typically goes for around $300 USD at first, then dropping to $200 USD. So if you don’t currently pay for Photoshop, I’d expect your answers to be below this threshold. And if you do pay for Photoshop, I’d expect your answers to be at or above this marker.


And be sure you catch up on the previous poll asking “Is Film Dead?” We had a few extremes saying that it’s either already dead or it’s the next big thing. But most of the votes were somewhere in the middle, stating that film is here… it’s just not really moving in one direction or another. Check out the comments too — lots of good insights as to where film is dead and where it thrives.

PhotoNetCast Episode 8 is Available


In this eighth episode of PhotoNetCast, we discuss the topic of photo competitions — benefits of participating in them, how to find them, what the judges are thinking, how to improve your chances at scoring high, and things to be cautious of.

We also have a very special guest join us for this episode: David Ziser. David had been in photography for some time now, and he’s quite experienced with these print competitions from a participant and a judge standpoint. It was great to have him offer up his wisdom on this topic, and we all thoroughly enjoyed chatting with him.

Listen to PhotoNetCast Episode 8