Tag Archives: business

Link Roundup 09-27-2008

Four Prints For Sale on eBay

I meant to do more of these after I posted my first photo on eBay, but I completely lost track of things. So I finally found some time to post four new photos to eBay. These ones are posted a bit differently than the first one — there’s a low starting bid plus an unknown reserve amount. What reserve did I use? I guess you’ll have to place a bid to find out.

The photos will be printed, signed, and numbered by me (only one of each will be sold through eBay). This will be the only time these particular photos are offered via eBay — after this, the regular price will go back to the $500 neighborhood. So if you’ve had your eye on these photos, now’s the time to move on them!

News Flash: Photoshop is Overpriced (which could be hurting Adobe’s profits)

In a recent poll here on Epic Edits, I asked How Much Would You Pay for Photoshop? It’s no surprise that the results indicate that Photoshop is priced way above a majority of the market willing to pay. This poll spawned from a previous Photoshop poll that told us 60% of Photoshop Users are Pirates! Many of the responses to that study mentioned the outrageous price Adobe charges for Photoshop and Photoshop upgrades.

The poll at hand used the basic Photoshop upgrade price as the basis for the question (which is $300 at first, then dropping to $200). Nearly 340 people responded to the poll, and the numbers came out with an interesting consistency. Click here for a capture of the raw poll numbers at the time this article was written. What you see below in the blue bar chart are numbers that have had some math applied to them in order to arrive at the green area graph (I’ll explain below).

DISCLAIMER: This is an editorial review of a very open poll conducted on this website. I’m not claiming that any of this is 100% true or trustworthy — it’s just an interesting concept and I’m only going by the numbers I’ve collected.

Photoshop Price Poll Results

BREAKING DOWN THE NUMBERS

So the chart basically says that if Adobe decreases the price of Photoshop to 1/3 the current cost, they could increase their revenue by over 3 times! This is due to the fact that over 10 times the number of Photoshop users are willing to pay that lower price. More sales at a lower price can equal higher revenues. Let me explain the chart a little further.

The numbers along the bottom (x-axis) reflect the cost of a Photoshop upgrade, and they’re the same numbers we used in the poll. The numbers on the right side of the chart (y-axis for the blue chart) represent the percentage of Photoshop users willing to pay at those given price points. The numbers on the left side of the chart (y-axis for the green chart) represent the possible revenue from 1000 Photoshop users (which is a random number for generating real numbers on the chart).

The blue chart shows the percentage of Photoshop users that are willing to pay at each price point. Notice that this chart looks different than the raw numbers in the poll. This is due to the assumption that users willing to pay $300 will also be willing to pay $250, $200, $150, $100, $50, and $0. But users willing to pay $200 will not be willing to pay $300. So you can see that free Photoshop has a 100% value (who wouldn’t take it for free, right?). This blue chart is derived directly from the poll numbers.

The green chart shows how much revenue Adobe could make per 1000 Photoshop users. This chart is based on the blue chart values, the price points, and the semi-random value of 1000 users. So if 75% of our 1000 users are willing to pay $100 for the Photoshop upgrade, this means that 750 people are going to drop $100 on the software resulting in 750 x $100 = $75,000.

WHAT’S ADOBE THINKING?

I’m not claiming that I’m smarter or more business savvy than the folks at Adobe — I’m quite sure they know what they’re doing. But we all know that Photoshop is one of the most heavily pirated pieces of software on the market, and most of us think that it’s overpriced. I’m sure Adobe is aware of these things as well.

So why be stubborn with the price? If you could potentially increase your revenue by 3 fold just by lowering the price, why wouldn’t you?

Would dropping the price of the software somehow “cheapen” it because of perceived value? I sure don’t think so. Photoshop is a verb for crying out loud! “i.e. That photo is totally Photoshopped.” When your product name turns into a verb, it’s a good sign that you own the market. A cheaper price tag wouldn’t correlate to a cheaper quality.

IS LIGHTROOM THE ANSWER?

I find it really interesting that our poll indicates that the most revenue can be produced by a $100 price point for the software upgrade. Why so interesting? Because that’s exactly the price of the Lightroom upgrade. Is Adobe well aware of this market trend and they’re using it to set the price of Lightroom? Sure, it offers fewer features than Photoshop, but I’m guessing that people would still pay for it if the price were $150 or $200. If this were the case, they’d probably just be pushing more people to pirate the software rather than buy it (as is the case with Photoshop).

I’m actually aware of several photographers who pirated Photoshop in the past, but purchased Lightroom. And while I know that Lightroom will be pirated, I’m guess that it won’t be as much as Photoshop now that the upgrade price has hit the market.

FINAL THOUGHTS

While Lightroom is certainly a cheaper alternative to Photoshop, they’re different pieces of software. They each have their own use. It’s hard to say if the numbers presented in this study would actually reflect purchasing habits of Photoshop users, given a lower price. But I think the trend would hold true — lower price would result in higher revenue for Adobe.

I’d love to see Photoshop offered at $100, but I don’t think that’s going to happen any time soon. What do you guys think: will we ever see lower prices on Photoshop?

Link Roundup 07-26-2008

Your weekly dose of photography reading from around the web:

Free Invites to Photrade

Photrade

Photrade is a new photo sharing and selling site wanting to bridge several facets of online photography. It aims to provide a central location where you can upload, manage, share, and sell your photos through various methods. It’s kind of like a mix between Flickr, ImageKind, and iStockphoto in that it provides a social scene, print sales, and stock sales.

I got an email from one of the guys behind Photrade wanting to know if I’d like an invite code to check out their services. Unfortunately, at the moment I’m a bit tied up with the blogs and various projects so I don’t have the time to properly invest in such a thing. But rather than leave it at that, we figured that some of you might be interested in checking it out so we’re extending the invite to all of you.

Sign-Up Page – Invite Code: EPIC

So you’re all welcome to try it out and see if it’s something that could provide value to you or other photographers. If you want to leave some feedback, you can drop some comments here, email me, or send ‘em straight to the Photrade team. I’m actually interested in checking it out when I find some time, so I’d love to hear your thoughts on the site.

And as with any new website or service out there on the web, I’d very much encourage you to carefully read the terms and conditions prior to signing on. And I’m not affiliated with Photrade in any way, I’m just interested in their concept.

Link Roundup 06-07-2008

As always, more great things happening around the internet. Here are some selections that I found particularly worth exploring.

Link Roundup 05-31-2008

Some really cool stuff going on out there this week!

  • Perennial Images
    Tim O’Rielly
    I was in Little Italy today dropping off some film at my camera shop and I encountered another photographer shooting in my general vicinity. I struck up a conversation with him and he turned out to be a pretty interesting guy. He’s mainly a travel photographer and he likes to focus on people in their environments. Check out the photos in his website — this guy’s been all over the place!
  • Going Pro – The Cost of Doing Business
    dilvie.com
    A quick rundown of some common expenses that a pro photographer will have to face from day to day.
  • Unsharp Mask: How Do You Actually Use That Thing?
    Photojojo
    Some tips and techniques for using the Unsharp Mask in Photoshop, including an explanation of what the slider controls actually do to your pixels.
  • The Best Photo Tip I Ever Received… What Was Yours?
    digital Photography School
    Jim Goldstein offers up the best photo tip he ever received, then he asks the readers what theirs was. Reading through the comments results in quite a few great tips!
  • digital workflow: image processing
    pro photo life
    Jim Talkington goes over his digital workflow and he talks about processing the RAW files.
  • My Photo and Computer Back-up Strategy
    Photoshop Insider
    Scott Kelby lays out his back-up techniques and some of the hardware he uses to do so.
  • How to Make a Light Box and Macro Studio for Under $20
    Beyond Megapixels
    Need a cheap DIY light box for shooting objects and macro work? Check out this one that you can make for under $20.
  • Get a Little Action In With Droplets
    PhotoWalkPro
    Ever hear of Photoshop Droplets? Here’s a handy little article that describes what they are and what they can be used for.
  • Great Photo Books You Can Buy New
    The Online Photographer
    Photo books are great things. If you’re looking to pick one up in the near future, check out this list of reissues from some amazing artists.
  • Street Photography
    Sharing My Light
    A good set of basic street photography tips.
  • Internet Acronyms for Photographers
    All Day I Dream About Photography
    Wow, a huge list of crazy photography acronyms. If you’re ever confused by the lingo, check out this list.
  • It’s Easy Being Green
    Photodoto
    Here are seven ways to be a “Green Photographer”.

We’re Ready for Real Advertisers

Your Ad Here

Epic Edits has shown ads for a loooong long time now — mostly AdSense, Chitika, and some affiliate programs. Those things were fine for the early days, but it’s time for the site to grow up a little. From here out, I’ll be working on bringing in real advertisers. What you see now are affiliate programs and house ads for my photoblog (plus a tiny bit of AdSense to fill in the gaps).

Over the last month, I’ve been busy getting setup with my own ad server, creating email accounts, adjusting the settings in my PayPal account, writing an “Advertise Here” page, getting rid of AdSense, and looking for advertisers to contact. One of these days, I’ll actually find someone who’s interested in putting a banner up.

WHAT WILL CHANGE?

Nothing much, other than the fact that you’ll see some new and different banners on the site every once in a while. I won’t be placing any additional ads above or inside of the content; it makes it too hard to read. Placements and sizes will remain constant for the time being.

Eventually, I might experiment with small half-banner ads at the bottom of the feed (similar to what you see at the Strobist and other popular publications). If that happens, I’m going to be extremely particular about who will be able to fill those spots — I’m not willing to lose subscribers because of cruddy ads in the feed.

In addition to the ad banners themselves, you can expect to see a small posting giving some background on new advertisers as they come on board. This will give them a little extra exposure, the feed hobbits will get to see what’s happening, and I’ll then have a nice little archive of past business partners.

HOW DOES THIS BENEFIT YOU?

Every new advertiser will be pre-approved by me personally. This means that their business needs to be of high quality and relevance to you guys. The goal is to provide the visitors of this site with useful information — not a bunch of useless crap.

So… once these advertisers start signing on, you might actually want to check them out and see what they have to offer. I’m going to try targeting a mixture of businesses that offer equipment, software, software add-ons, and services. In the end, I’d like to keep the ads inline with the content of the site.

HOW DOES THIS BENEFIT ME?

It’s no secret, I’m trying to make a few bucks from the blog. Hey, why not? I put in plenty of hours to keep things going — it’s just not feasible to work that hard for free. What I was making with the previous ads wasn’t enough to even matter. My goal is to have some reasonable percentage of my income be from this website.

I’m not just greedy, I actually have a good reason for this. The more money I can make here, the less I need to make from my day job. If I need less money from my day job, I can work fewer hours. Fewer hours there equals more hours here. More hours here results in more content, projects, contests, and other fun stuff for all of us.

Plus I don’t like working for somebody else.

So that’s it; I just wanted to let everybody know what’s happening. If any of you reading this have a lead on possible advertisers, let me know and I can follow up. And, certainly, if anyone out there IS an advertiser, now is a great time to get a campaign started while prices are still low.

Link Roundup 04-05-2008

Awesome stuff floating around on the web this week. Here’s a recap in case you missed it.

  • Is Tagcow the Future of Photo Recognition and Tagging?
    Thomas Hawk’s Digital Connection
    Here’s a quick review on a service that claims to be able to tag photos — Thomas Hawk checks it out for us.
  • Big and Tasty Food Photography Tips Roundup
    Photodoto
    Into food photography? Check out this massive collection of articles, posts, blogs, websites, and videos all having to do with food photography.
  • Photography Niches You Never Considered
    Photopreneur
    21 photography niches that may have never crossed your mind.
  • 100 wonderful photo effects Photoshop tutorials
    The Photoshop Roadmap
    Wow, a ton of great Photoshop tutorials for achieving various effects with your photos. Be careful, this could be a real time sink.
  • Can You Trust Autofocus with Your Digital Camera?
    Nature Photographers Online Magazine
    Darwin Wiggett analyzes the success of autofocus versus manual focus on Canon and Nikon cameras. A surprising difference.
  • Philosophy of Photography: To “Shoot” Or To “Photograph”?
    JMG-Galleries
    A lively discussion on the topic of photographers terminology. Some feel that the term “shoot” isn’t appropriate for describing the act of photography. What do you think?
  • Buyer’s guide: How to check a second-hand lens
    Photo-Mentor
    A typical photo amateur has a limited budget and therefore hi-class new lenses are inapproachable because of their price, but second-hand devices may have any condition from “like new” to “awful”. Here are some ways to spot the lemons.
  • Evolution of a Photo
    Jake Garn Photography
    Jake Garn shows some examples of how his photographs change from RAW, after Lightroom, and after Photoshop. Great visuals for what each piece of software is intended to accomplish.
  • The top 15 entry-level digital SLR cameras by Photocritic
    Photocritic
    Looking to get into SLR photography? Check this list of great cameras, compare prices, and read the reviews.
  • Photoshop Express revises terms of service
    John Nack on Adobe
    New terms of service for Photoshop Express after getting lots of great feedback from photographers and publishers around the globe.