- URGENT ACTION NEEDED: Orphan Works Passes Senate
Jim Goldstein brings us news that the Orphan Works legislation has passed the Senate and now it’s off to the House of Representatives. Please read this important message.
- Computer Tethered Photo Capture
Pro Photo Life
In this video tutorial, Jim Talkington guides us through the process of shooting tethered to a computer.
- 5 Elements of Composition in Photography
5 More Elements of Composition in Photography
digital Photography School
5 basic building blocks of composition including pattern, symmetry, texture, depth of field, and lines. And 5 more including framing, perspective, space, balance, and color.
- (CS)4 On The Floor!
John Nack on Adobe
John brings us a whole collection of links and resources related to the brand spankin’ new CS4 package.
- Without Further Ado: Reverie (a Canon 5D’II movie)
Vincent Laforet’s Blog
The video on the new Canon 5D’II is so freaking awesome! You’ve got to check this video to see for yourself.
- Starting a Photography Business on $2000
Pro Photo Life
What if you only had $2000 and wanted to start out doing light editorial or portrait photography on the side? Could a half decent kit be put together for that $2000? Jim Talkington thinks so!
- Nikon D90 & Canon EOS 50D Hands-on Review
A complete full review of both Nikon D90 and Canon EOS 50D, compared side-by-side.
- 11 Ways to Get Inspiration for Your Photography
Need some inspiration with your photography? Here are 11 ways to get you going.
- Lightroom 2 vs. CS4 & Lightroom Conspiracy Theories
Scott Kelby and Matt Kloskowski bring us a little video chit-chat about the similarities and differences between Lightroom 2 and the recently released Photoshop CS4.
I meant to do more of these after I posted my first photo on eBay, but I completely lost track of things. So I finally found some time to post four new photos to eBay. These ones are posted a bit differently than the first one — there’s a low starting bid plus an unknown reserve amount. What reserve did I use? I guess you’ll have to place a bid to find out.
The photos will be printed, signed, and numbered by me (only one of each will be sold through eBay). This will be the only time these particular photos are offered via eBay — after this, the regular price will go back to the $500 neighborhood. So if you’ve had your eye on these photos, now’s the time to move on them!
In a recent poll here on Epic Edits, I asked How Much Would You Pay for Photoshop? It’s no surprise that the results indicate that Photoshop is priced way above a majority of the market willing to pay. This poll spawned from a previous Photoshop poll that told us 60% of Photoshop Users are Pirates! Many of the responses to that study mentioned the outrageous price Adobe charges for Photoshop and Photoshop upgrades.
The poll at hand used the basic Photoshop upgrade price as the basis for the question (which is $300 at first, then dropping to $200). Nearly 340 people responded to the poll, and the numbers came out with an interesting consistency. Click here for a capture of the raw poll numbers at the time this article was written. What you see below in the blue bar chart are numbers that have had some math applied to them in order to arrive at the green area graph (I’ll explain below).
DISCLAIMER: This is an editorial review of a very open poll conducted on this website. I’m not claiming that any of this is 100% true or trustworthy — it’s just an interesting concept and I’m only going by the numbers I’ve collected.
BREAKING DOWN THE NUMBERS
So the chart basically says that if Adobe decreases the price of Photoshop to 1/3 the current cost, they could increase their revenue by over 3 times! This is due to the fact that over 10 times the number of Photoshop users are willing to pay that lower price. More sales at a lower price can equal higher revenues. Let me explain the chart a little further.
The numbers along the bottom (x-axis) reflect the cost of a Photoshop upgrade, and they’re the same numbers we used in the poll. The numbers on the right side of the chart (y-axis for the blue chart) represent the percentage of Photoshop users willing to pay at those given price points. The numbers on the left side of the chart (y-axis for the green chart) represent the possible revenue from 1000 Photoshop users (which is a random number for generating real numbers on the chart).
The blue chart shows the percentage of Photoshop users that are willing to pay at each price point. Notice that this chart looks different than the raw numbers in the poll. This is due to the assumption that users willing to pay $300 will also be willing to pay $250, $200, $150, $100, $50, and $0. But users willing to pay $200 will not be willing to pay $300. So you can see that free Photoshop has a 100% value (who wouldn’t take it for free, right?). This blue chart is derived directly from the poll numbers.
The green chart shows how much revenue Adobe could make per 1000 Photoshop users. This chart is based on the blue chart values, the price points, and the semi-random value of 1000 users. So if 75% of our 1000 users are willing to pay $100 for the Photoshop upgrade, this means that 750 people are going to drop $100 on the software resulting in 750 x $100 = $75,000.
WHAT’S ADOBE THINKING?
I’m not claiming that I’m smarter or more business savvy than the folks at Adobe — I’m quite sure they know what they’re doing. But we all know that Photoshop is one of the most heavily pirated pieces of software on the market, and most of us think that it’s overpriced. I’m sure Adobe is aware of these things as well.
So why be stubborn with the price? If you could potentially increase your revenue by 3 fold just by lowering the price, why wouldn’t you?
Would dropping the price of the software somehow “cheapen” it because of perceived value? I sure don’t think so. Photoshop is a verb for crying out loud! “i.e. That photo is totally Photoshopped.” When your product name turns into a verb, it’s a good sign that you own the market. A cheaper price tag wouldn’t correlate to a cheaper quality.
IS LIGHTROOM THE ANSWER?
I find it really interesting that our poll indicates that the most revenue can be produced by a $100 price point for the software upgrade. Why so interesting? Because that’s exactly the price of the Lightroom upgrade. Is Adobe well aware of this market trend and they’re using it to set the price of Lightroom? Sure, it offers fewer features than Photoshop, but I’m guessing that people would still pay for it if the price were $150 or $200. If this were the case, they’d probably just be pushing more people to pirate the software rather than buy it (as is the case with Photoshop).
I’m actually aware of several photographers who pirated Photoshop in the past, but purchased Lightroom. And while I know that Lightroom will be pirated, I’m guess that it won’t be as much as Photoshop now that the upgrade price has hit the market.
While Lightroom is certainly a cheaper alternative to Photoshop, they’re different pieces of software. They each have their own use. It’s hard to say if the numbers presented in this study would actually reflect purchasing habits of Photoshop users, given a lower price. But I think the trend would hold true — lower price would result in higher revenue for Adobe.
I’d love to see Photoshop offered at $100, but I don’t think that’s going to happen any time soon. What do you guys think: will we ever see lower prices on Photoshop?
Your weekly dose of photography reading from around the web:
- Photojojo’s Favorite Flickr Add-ons and Mashups
If you’re a Flickr user, you’ve got to check out these handy little tools aimed to make you more productive with your photos.
- The Nuts and Bolts of Off Camera Flash – Part 3, TTL wireless
Awesome run-down of the inner workings behind TTL wireless flash options. This is part 3 of an amazingly educational series.
- Flash 101: On-Camera Flash
Flash 101: Off-Camera Flash
More 101 goodness from Beyond Megapixels. This time, they cover the topics of on-camera and off-camera flash, various modes, metering, pros, cons, and examples.
- What the Mona Lisa Can Teach You About Taking Great Portraits
digital Photography School
Some portrait photography tips based on the Mona Lisa.
- Manual Focus – Practice Makes Perfect
Here’s a good exercise for honing your manual focus skills. All you need is your camera, a lens with a wide aperture, and a measuring tape.
- 32 Resources to Listen Your Way to Better Photography
A great list of photography podcasts that are sure to educate and inspire you.
- Forgotten Photoshop Filters: Dust and Scratches
Dust and scratches aren’t a huge issue with digital photos, but film scans can suffer badly. Here’s a good explanation of a Photoshop filter that can help out.
- Why your images are worthless
Nikonian Martin Joergensen
A great discussion about the business outlook for photographers, and some tips and advice for making your way into it.
Photrade is a new photo sharing and selling site wanting to bridge several facets of online photography. It aims to provide a central location where you can upload, manage, share, and sell your photos through various methods. It’s kind of like a mix between Flickr, ImageKind, and iStockphoto in that it provides a social scene, print sales, and stock sales.
I got an email from one of the guys behind Photrade wanting to know if I’d like an invite code to check out their services. Unfortunately, at the moment I’m a bit tied up with the blogs and various projects so I don’t have the time to properly invest in such a thing. But rather than leave it at that, we figured that some of you might be interested in checking it out so we’re extending the invite to all of you.
Sign-Up Page – Invite Code: EPIC
So you’re all welcome to try it out and see if it’s something that could provide value to you or other photographers. If you want to leave some feedback, you can drop some comments here, email me, or send ‘em straight to the Photrade team. I’m actually interested in checking it out when I find some time, so I’d love to hear your thoughts on the site.
And as with any new website or service out there on the web, I’d very much encourage you to carefully read the terms and conditions prior to signing on. And I’m not affiliated with Photrade in any way, I’m just interested in their concept.
Before I get into the links this week, I wanted to mention where these things usually come from. The links originate from all over the place, but I horde them in my del.icio.us account. I bookmark everything that I come across that may be useful to somebody at some point in time.
I have nearly 1500 bookmarks and about 1000 of those are photography related. If you’re looking for resources on a specific topic, you can either search for it under my account or look for a tag that best matches what you’re looking for. You can find lots of links for things like DOF, exposure, macro, portrait, sharpness, software, workflow, etc. And if you’re also a del.icio.us user and you have something you want me to take a look at, just tag it with “for:auer1816″ and I’ll be sure to get it.
- In your bedroom
All Day I Dream About Photography
Antoine launches a new project that requires you to take a photo from within your bedroom of all places! There’s a prize for the winner of the contest too!
- PROJECT: Iron Chef Photography – Shoes
Neil launches another “Iron Chef Photography” project this month and the topic is “shoes”. Also take a look at the results from the last project on 3D photos. Neil has been a busy guy over the last few days. Now he’s launched a Flickr group for his blog for the purpose of learning photography and sharing photos with other readers.
- Approaching People As A Photographer
Photographing people is one of the most difficult aspects of photography, especially when those people are strangers. Here are some tips for dealing with that situation.
- 8 steps to sharper photos
8 ways to ensure sharper photos, from taking the photo, equipment settings, post processing, and more.
- These 6 Easy Steps Guarantee You Will Become A Better and Prepared Photographer!
Six things you can do to improve your skills as a photographer.
- Photography Mistakes That Can Destroy Your Reputation
Want to kill your image or turn your name to mudd? Here are some quick methods for accomplishing that sort of thing as a photographer.
- Ten Commandments of Photography
Eric Hamilton presents his thoughts on the commandments. I thought it was interesting to see how similar and different some of his were from my ten commandments.
- Controlling White Balance in Your Photos
A collection of resources from the web with tips to control the white balance in your photos.
- Five Excellent Educational Photo Blogs
Magical Places Fine Art
Want to learn some photography? Check out these five blogs to get you rolling!
- Going Manual: Learning Exposure Basics
Shooting in manual mode can teach you a lot about exposure in photography. Getting rid of the light meter can take that experience to a whole new level.
- Understand and manage your image metadata
An explanation of the popular image meta data standards used today.
- 10 Free Web-based Alternatives to Photoshop
Looking for an online photo editor? Check out these 10 for free.
- 10 Favorite “Best Photo Tips”…. By You!
digital Photography School
10 very short but very useful photography tips from the readers of digital Photography School.
- Nine Strategies For Quoting The Big Job
Digital Pro Talk
If you’re approached about shooting a pretty big job, keep these nine tips in the back of your mind to ensure that you and the customer both get a fair trade.
As always, more great things happening around the internet. Here are some selections that I found particularly worth exploring.
- Tip for DSLR Beginners: Get a 50mm Lens
If you’re not on board with the 50mm lens yet, give this a read. Since getting one of these lenses, it almost never comes off my camera.
- Introducing Your Little One to Photography
Seven great tips for getting your kids interested in photography without scaring them off.
- 8 Tips to Better Photo Composition
A Matter of Memories
Back to the basics with this one — a nice refresher on some simple things you can do to improve your composition skills.
- Photography 101.4 – Exposure and Stops
digital Photography School
In this fourth installment of Photography 101, Neil Creek goes over the concepts of exposure (including the exposure triangle) and stops as it relates to exposure.
- 10 Mighty Tips for Macro Photography
If macro is your thing, or if you want to learn more about it, check out this collection of articles related to macro photography.
- Are photographers really a threat?
Bruce Schneier makes some pretty good points about photographers and terrorists, and how our society is making something out of a lot of nothing.
- Who Is Stealing Your Photos Online?
Info & review of TinEye image search and the benefit it provides to photographers tracking image usage. Invites available for private beta of TinEye.
- 10 Reasons Professional Photographers Charge What They Do
Pros can make quite a bit of money doing what they do. But… there are plenty of good reasons for the price tag that comes with their service.
Some really cool stuff going on out there this week!
- Perennial Images
I was in Little Italy today dropping off some film at my camera shop and I encountered another photographer shooting in my general vicinity. I struck up a conversation with him and he turned out to be a pretty interesting guy. He’s mainly a travel photographer and he likes to focus on people in their environments. Check out the photos in his website — this guy’s been all over the place!
- Going Pro – The Cost of Doing Business
A quick rundown of some common expenses that a pro photographer will have to face from day to day.
- Unsharp Mask: How Do You Actually Use That Thing?
Some tips and techniques for using the Unsharp Mask in Photoshop, including an explanation of what the slider controls actually do to your pixels.
- The Best Photo Tip I Ever Received… What Was Yours?
digital Photography School
Jim Goldstein offers up the best photo tip he ever received, then he asks the readers what theirs was. Reading through the comments results in quite a few great tips!
- digital workflow: image processing
pro photo life
Jim Talkington goes over his digital workflow and he talks about processing the RAW files.
- My Photo and Computer Back-up Strategy
Scott Kelby lays out his back-up techniques and some of the hardware he uses to do so.
- How to Make a Light Box and Macro Studio for Under $20
Need a cheap DIY light box for shooting objects and macro work? Check out this one that you can make for under $20.
- Get a Little Action In With Droplets
Ever hear of Photoshop Droplets? Here’s a handy little article that describes what they are and what they can be used for.
- Great Photo Books You Can Buy New
The Online Photographer
Photo books are great things. If you’re looking to pick one up in the near future, check out this list of reissues from some amazing artists.
- Street Photography
Sharing My Light
A good set of basic street photography tips.
- Internet Acronyms for Photographers
All Day I Dream About Photography
Wow, a huge list of crazy photography acronyms. If you’re ever confused by the lingo, check out this list.
- It’s Easy Being Green
Here are seven ways to be a “Green Photographer”.
Epic Edits has shown ads for a loooong long time now — mostly AdSense, Chitika, and some affiliate programs. Those things were fine for the early days, but it’s time for the site to grow up a little. From here out, I’ll be working on bringing in real advertisers. What you see now are affiliate programs and house ads for my photoblog (plus a tiny bit of AdSense to fill in the gaps).
Over the last month, I’ve been busy getting setup with my own ad server, creating email accounts, adjusting the settings in my PayPal account, writing an “Advertise Here” page, getting rid of AdSense, and looking for advertisers to contact. One of these days, I’ll actually find someone who’s interested in putting a banner up.
WHAT WILL CHANGE?
Nothing much, other than the fact that you’ll see some new and different banners on the site every once in a while. I won’t be placing any additional ads above or inside of the content; it makes it too hard to read. Placements and sizes will remain constant for the time being.
Eventually, I might experiment with small half-banner ads at the bottom of the feed (similar to what you see at the Strobist and other popular publications). If that happens, I’m going to be extremely particular about who will be able to fill those spots — I’m not willing to lose subscribers because of cruddy ads in the feed.
In addition to the ad banners themselves, you can expect to see a small posting giving some background on new advertisers as they come on board. This will give them a little extra exposure, the feed hobbits will get to see what’s happening, and I’ll then have a nice little archive of past business partners.
HOW DOES THIS BENEFIT YOU?
Every new advertiser will be pre-approved by me personally. This means that their business needs to be of high quality and relevance to you guys. The goal is to provide the visitors of this site with useful information — not a bunch of useless crap.
So… once these advertisers start signing on, you might actually want to check them out and see what they have to offer. I’m going to try targeting a mixture of businesses that offer equipment, software, software add-ons, and services. In the end, I’d like to keep the ads inline with the content of the site.
HOW DOES THIS BENEFIT ME?
It’s no secret, I’m trying to make a few bucks from the blog. Hey, why not? I put in plenty of hours to keep things going — it’s just not feasible to work that hard for free. What I was making with the previous ads wasn’t enough to even matter. My goal is to have some reasonable percentage of my income be from this website.
I’m not just greedy, I actually have a good reason for this. The more money I can make here, the less I need to make from my day job. If I need less money from my day job, I can work fewer hours. Fewer hours there equals more hours here. More hours here results in more content, projects, contests, and other fun stuff for all of us.
Plus I don’t like working for somebody else.
So that’s it; I just wanted to let everybody know what’s happening. If any of you reading this have a lead on possible advertisers, let me know and I can follow up. And, certainly, if anyone out there IS an advertiser, now is a great time to get a campaign started while prices are still low.
Awesome stuff floating around on the web this week. Here’s a recap in case you missed it.
- Is Tagcow the Future of Photo Recognition and Tagging?
Thomas Hawk’s Digital Connection
Here’s a quick review on a service that claims to be able to tag photos — Thomas Hawk checks it out for us.
- Big and Tasty Food Photography Tips Roundup
Into food photography? Check out this massive collection of articles, posts, blogs, websites, and videos all having to do with food photography.
- Photography Niches You Never Considered
21 photography niches that may have never crossed your mind.
- 100 wonderful photo effects Photoshop tutorials
The Photoshop Roadmap
Wow, a ton of great Photoshop tutorials for achieving various effects with your photos. Be careful, this could be a real time sink.
- Can You Trust Autofocus with Your Digital Camera?
Nature Photographers Online Magazine
Darwin Wiggett analyzes the success of autofocus versus manual focus on Canon and Nikon cameras. A surprising difference.
- Philosophy of Photography: To “Shoot” Or To “Photograph”?
A lively discussion on the topic of photographers terminology. Some feel that the term “shoot” isn’t appropriate for describing the act of photography. What do you think?
- Buyer’s guide: How to check a second-hand lens
A typical photo amateur has a limited budget and therefore hi-class new lenses are inapproachable because of their price, but second-hand devices may have any condition from “like new” to “awful”. Here are some ways to spot the lemons.
- Evolution of a Photo
Jake Garn Photography
Jake Garn shows some examples of how his photographs change from RAW, after Lightroom, and after Photoshop. Great visuals for what each piece of software is intended to accomplish.
- The top 15 entry-level digital SLR cameras by Photocritic
Looking to get into SLR photography? Check this list of great cameras, compare prices, and read the reviews.
- Photoshop Express revises terms of service
John Nack on Adobe
New terms of service for Photoshop Express after getting lots of great feedback from photographers and publishers around the globe.